Sep 27, 2017 | By Hania Adamczyk
With artificial intelligence and machine learning methods developing at such a fast pace those who argue that computers will soon replace what is now performed by human data analysts start to sound more and more serious. Leading companies (Google, IBM) and universities (MIT, University of Berkeley) have their most intelligent computer scientists working on systems that automate the process of finding valuable insights in data.
Mar 31, 2017 | By Colin Smith
I’ve recently started working with a very well known fast-food chain. In the early part of the program, one member of the marketing team told me that “there is a dashboard”. I haven’t yet been able to see the dashboard, but it’s early days. However, I notice that in these early days, I have also yet to meet a member of the marketing team that instinctively quotes any of the KPIs on this dashboard, or explains their own role with reference to it.
Dec 19, 2016 | By Colin Smith
The time is right for Marketing, IT & BI teams to move towards closer collaboration, to gain an increasingly joint ownership of the customer data, exploiting each other’s strengths in engineering, strategy, governance and insight to benefit the company as a whole.