A customer journey is a complete experience a customer has with a business. It includes all customer interactions across channels and touchpoints, throughout every stage of the customer lifecycle – from awareness to retention and loyalty. Image Source: SuperOffice But what is the difference between the customer journey and the customer experience? The customer journey is what customers do at each step of the customer lifecycle.
Today there are about 2 billion live websites, but only 20% of them are active. Source: Hosting Tribunal And on average, internet users in the US visit 130+ web pages daily. Visiting websites has become a critical part of a person’s average day. In today’s accelerating digital world, your website is the face of your brand, your key sales generator, and, arguably, your leading marketing tool. Simply put, your website needs to be exceptional.
In Q2 2022, Forrester named Genesys as a leading journey orchestration platform, with the highest possible criteria in scalability, strategy performance, and nine other categories. Image Source: Forrester But what is Genesys all about? Founded in 1990, Genesys is a customer experience (CX) and call center technology that delivers proactive, predictive, and hyper-personalized experiences to deepen customer connections across marketing, sales, and service moments on any channel.