This week, Josh and Ben dive deep into the marketing strategy for their new product, Insights, in response to a listener question. They talk about what groups they are targeting first, some of the planned marketing tactics for reaching each group, and how they are building awareness within the Honeybadger app without annoying existing users.

Links:pg_cron ( https://github.com/citusdata/pg_cron )Judoscale ( https://judoscale.com )Traction ( https://www.amazon.com/Traction-Startup-Achieve-Explosive-Customer/dp/1591848369 )Insights tour page ( https://www.honeybadger.io/tour/logging-observability/ )Insights announcement blog post ( https://www.honeybadger.io/blog/insights/ )Meet the badgers ( https://www.honeybadger.io/about/ )
FounderQuest ( https://www.founderquestpodcast.com/ )
Mastodon ( https://honeybadger.social/@founderquest ) - @FounderQuest@honeybadger.social
Twitter ( https://twitter.com/FounderQuest ) - @honeybadgerapp
Honeybadger ( https://www.honeybadger.io/ )
ClickHouse ( https://clickhouse.com/ ) - hosted by DoubleCloud ( https://double.cloud/ )

FounderQuest
Episode 10, Season 5
March 15, 2024

★ Episode details: https://share.transistor.fm/s/4781a2ca

★ Additional episodes: https://www.founderquestpodcast.com