In March 2019, Facebook experienced a 14-hour outage that cost the company $90 million. In July 2018, Amazon lost up to $99 million on Prime Day after experiencing downtime. While these critical financial crises greatly impacted these industry leaders, both companies were able to recover from them eventually; however, many smaller organizations may not have the means to overcome a similar incident. As per Gartner, downtime costs on average $ 5,600 per minute; since IT operations vary from business to business, downtime could cost $140,000 per hour on the lower end or $540,000 per hour on the higher end.