The business world is in constant flux, and the way we handle Incident Management (IM) needs to evolve alongside it. Incidents come in all priorities and urgencies, and while some can be addressed with any planning, others are simply unpredictable. That's why businesses can't afford to be caught off guard. The potential consequences of such incidents for businesses have never been greater. A single event can disrupt operations, damage reputations, and result in significant financial losses. Here's where modern and advanced Incident Management practices come into play.