Enterprises across industries are experiencing a seismic shift as they gear up to embrace Large Language Models (LLMs). Their extensive adoption has opened a new set of opportunities for professionals and enterprises enabling them to enhance decision-making, undertake a digital transformation, and drive innovation like never before.

Customer experience (CX) is the impression your brand creates when a customer interacts with your business throughout the buyer’s journey. The journey starts right when the customer visits your business, interacts with your sales representatives, makes a purchase, and continues till the customer reaches out to you with a service request. In their recent study, Salesforce states, “Around 90% of customers prioritize experience as much as a company's products or services.”