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“Pandemic response experience” is not the first line you’d expect to see on a CIO’s resume. As a deadly new virus spread across the world in recent weeks, however, IT leaders everywhere have been scrambling to ensure their employees stay safe, connected and productive. At the same time, we all need to protect top line revenues, ensure the customer experience doesn’t miss a beat, and avoid any disruption to customer operations.
In response to the COVID-19 crisis, ServiceNow invited our global partner ecosystem to join us in supporting customers across the world who chose to implement our four no-charge emergency response apps. We also invited partners and customers to develop their own COVID applications on the Now Platform®.
The fierce competition existing in the market today is a result of the numerous choices available for customers. All they need is a click to switch brands. It’s that simple. Traditionally, product and price were the two elements that gave businesses a competitive edge. This is no longer the case. Increasingly, customers are valuing experience more than product and price. A recent study shows that customer experience is surpassing product and price in brand differentiation.
