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Every time a client connects to your server, a small negotiation happens before a single byte of application data moves. That negotiation, the TLS handshake, is what makes encrypted web traffic possible. It's also at risk of being recorded. Not the content of your sessions, but the handshake itself. And that's enough. A well-resourced attacker doesn't need to break your encryption today.

Liftoff, a mobile advertising company, processes 1.5 trillion bid requests every month. Their platform touches 275 million unique devices daily across 150 geographies. At that scale, the proxy layer is a core part of the business. For years, Liftoff relied on a managed enterprise proxy vendor. It worked, until it didn’t.