Our latest release just went live and it represents a big step for our customers toward building workflows that integrate services and provide an orchestration layer for web applications. We've made it easier to use Zenaton workflows to integrate with both SAAS services and internal web applications - regardless of the programming language. And, it is no longer required to install an agent or SDK within an applications to launch or interact with workflows - like sending events.
A long time ago (in April 2019), in a galaxy far far away (in Tel Aviv, Planet Earth) we launched a self-serve option. Users could now sign up to Rookout without having to contact us first. We invested significant resources in online promotion and -- just like any startup at our stage -- we hoped to soon see legions of users signing up and using the tool to fetch data directly from their code.
Enterprises that have been running their own data centers for a number of years are skeptical of the benefits associated with cloud. One of the considerations for many enterprises is to be able to build modern applications such that the dependency on a particular cloud stack is minimal, or the interfaces that are depending on the specific cloud are abstracted well.