Common Mistakes Companies Make When Choosing Email Marketing Software
Every email marketing platform promises roughly the same thing. Better automation. Higher open rates. More conversions. Easier customer communication. Browse a few vendor websites and you'll quickly notice a pattern: every platform claims to be intuitive, powerful, AI-driven, and trusted by thousands of businesses. Feature comparison pages list hundreds of capabilities, pricing tables look straightforward, and customer testimonials make every solution sound like the obvious choice.