How AI Answer Engines Like Perplexity Choose Which Brands to Cite in 2026
More product research now starts inside an AI assistant instead of a search engine. When someone asks ChatGPT, Perplexity or Google's AI Overviews for the best option in a category, they get a short written answer that names a few brands and links to a handful of sources. The brands that are named win the attention. The rest are not shown at all.