6 Tactics to Focus on for Preventing Customer Churn

The concept of “customer churn”, or customers leaving a business, is something that keeps executives around the world awake at night. Especially in the B2B (business-to-business) industry, losing just one major customer can make or break a business. So, what can companies do to ensure churn rates remain as low as possible? Here are six tactics.


Welcome Sell apps to the Zendesk marketplace

We’re excited to announce that Sell is now in the Zendesk Apps Marketplace, introducing a new line of apps to help sales teams sell more. Since 2012, the Zendesk Marketplace has powered the world of customer support. With just under 1,000 apps available for Zendesk Support and Chat, the Marketplace has allowed support organizations to extend Zendesk products to address unique business needs and ultimately enable companies to create the best customer experience possible for their customers.


The power of lead value in sales forecasting

One in four sales managers report being unhappy with their forecast accuracy, according to CSO Insights. However, it’s not always clear what your options are when you’re looking for a better alternative. For starters, most sales forecasting methods tend to follow one of two general approaches. The first is based on analyzing past revenue results and using that historical data to project future earnings, as in the case of a run rate or exponential smoothing formula.


6 Tips on Building the Perfect Chatbot for Your Business

Chatbots is the latest mantra guiding business strategy. This technology fad is creating ripples in the world of commerce today. But let’s be honest. How many of us really understand the use of chatbots in handling typical business scenarios? There is a lot of speculation around the use of chatbots in business processes. Chatbots can be deployed as virtual assistants or messaging apps designed to handle multiple user queries.


Why Excel is an ineffective sales tracker (and what to use instead)

Many companies use Excel as their sales tracker tool. It’s one of the most popular database organization tools, so sales teams assume it’s the best software for tracking their activity. The reality is Excel isn’t an ideal sales tracker. It’s a complex software that can be a bottleneck for reps without Excel skills. More dangerously, Excel leaves room for error as a manual tool and limits analysis to hard-to-learn formulas and formatting.


Here Are 5 Ways Customer Service Impacts Your Business

Poor customer service is the #1 reason that clients stop doing business with you! Did you know that 96% of unhappy customers never complain? However, 91% will simply abandon the business and never come back. Despite being unhappy, your customer will tell their friends, but may not ever tell you. Hence, if customer service is not one of your main priorities, it is often too late to repair your online reputation.


How a custom software company builds software using OneDesk's customized webforms

For companies that work on custom requests, it is paramount that they nail gathering requirements from their customers. We live in an increasingly distributed work environment, which sometimes exacerbates the difficulties in ensuring everyone is on the same page. When people aren’t aligned on expectations or requirements, it can delay when work is actually started, which is not ideal for the customer requesting the work and the company that is providing the service.


5 Essential Do's and Don'ts as a Customer Support Representative

When was the last time your customer support representative “wowed” your customer? Generally speaking, it costs 6 to 7 times more to acquire a new customer unlike retaining an existing one. As a matter of fact, customer service is the lifeblood of any business. If you are assuming that your long-term loyal customers love your brand. You are wrong. More often than not, they love your customer service representative.