Customer service is trendy topic these days. After there was a boom around technology at the start of 21st century, the internet has settled down and now it’s more about the basics. Automation has taken huge part of the overall human resources and people are demanding human approach, even if it’s on the internet. Today we are going to review one of the oldest customer service software around, LiveAgent.
Great companies have always cared about their customers. When a customer pays for a service or offering, it’s up to the company to make sure what they paid for meets their needs. In the past, this may have meant a follow-up call or two, and then the company moved on. However, as the B2B customer experience evolved, a single phone call is no longer good enough. Now, companies have entire “customer success” teams that focus solely on ensuring the customer is happy and remains that way.
A recent update to OneDesk added a much-requested feature: Recurring Tasks Does your team have a standard meeting every Monday at 10AM? Now you can create this task or any other recurring task with just a few clicks. Here’s how it works.
With its unique ability to connect people experiencing the ins and outs of a product every day, an engaged user community is becoming essential when scaling support. This was the case at InVision, a digital product design platform allowing businesses like Adobe, Uber, and Evernote to collaborate more easily on product development.
For millions of Birchbox customers, there’s nothing quite like that moment when they crack open their personalized package of beauty products. And whether members are discovering the perfect color lipstick, lathering up great-smelling shaving cream, or calling customer support to resolve a billing issue, we want every interaction to be as personal and satisfying as opening that box each month.
The regulatory and compliance landscape has been an ever-moving target, and growing in complexity. Organizations are dealing with cybersecurity, data privacy (General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA), third-party risk, and government contracts to name a few. The complexity of providing governance over these critical areas has drastically expanded as organizations extend the boundaries of their environment to areas outside of their direct control.
The difference between a B2B (business-to-business) and B2C (business-to-consumer) customer is night and day. To most B2C companies, customers are a dime a dozen. A B2C company isn’t focused on their current customers nearly as much as acquiring new ones. Their own customers know this, and thus the expectations for many B2C products are so low that companies in this industry rarely emphasize the priorities of their customers.
It’s common knowledge that the sales and marketing strategies to win over B2B clients are very different from those that are used to attract B2C customers. We use different channels, expect different behaviors and create specific personas for each of these buyers. So why would we expect the same customer service strategy to work for both?