Our attention is increasingly focused on the online world, and with the widespread adoption of mobile devices, and rising data speeds, accessing a website has never been easier. There is also more choice than ever before for online users, with social media apps competing with traditional websites for our attention. In this crowded and competitive marketplace, how can you make your website stand out from the crowd?

With Black Friday and Cyber Monday just behind us, and the Christmas and January sales on the horizon, the cost of downtime is a question that should be of concern to all business owners and e-commerce managers. It should be a concern, but is website downtime always given the consideration it deserves in your business? A company website is a critical component of any modern business, but for businesses who rely on online sales, it really is of paramount importance.