SEO isn't just a marketing KPI anymore. It's a security one.

On this episode of Masters of Data, we sat down with Patrick Kobly, who runs security for a boutique MSSP serving fintech, crypto, and gaming clients, to dig into how phishing has evolved past the obvious tells. Kobly walks through how attackers spin up reverse proxies behind Cloudflare, route through residential IPs to dodge reputation-based blocking, and can take a fake domain from registration to full attack in under five hours. The conversation turns into an unexpected case for treating SEO as a security discipline, since search rank and AI-generated results are now part of the attack surface too. Security and marketing leaders who assume their worlds don't overlap will want to hear how closely those teams need to work together before the next big campaign launches.

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