Best Brand Positioning Agencies

As a business owner, one of the things that you should be thinking about is how you can create the strongest possible brand. It can be tough at times, but it shouldn’t be tough to the point where you are unable to do this effectively. If you’re finding it particularly tough to see results with your marketing and perception around your business, it’s imperative that you are finding the right company to help you.

A positioning agency is going to be your best bet, as they are able to help your business define how you want customers to think about you compared to competitors, as well as helping with marketing efforts on top of branding. But, finding the right one can be tough, which is why we’ve done some of the heavy lifting for you. We’ve done some research into the best brand positioning agencies out there right now, so if you would like to find out more about who they are, continue to read on.

Beneath

Beneath is a UK-based B2B brand positioning and marketing agency that specializes in helping technology and SaaS companies define what makes them different. They help companies with complex propositions to communicate this clearly to their target audience, combining brand strategy, positioning, messaging, content marketing and more to get the desired result.

Creating a strong, strategic foundation is the first thing that Beneath focuses on, ensuring that companies know who they are, and researching customers, competitors, and the market to develop a clear positioning. Once this has been done, the marketing element comes into play which uses a whole range of elements to achieve results. This company has won industry awards for customer insight, branding, and content marketing, demonstrating that they know what they are doing.

Pros:

We love the fact that they have a strategy first approach. Most agencies just jump straight into visual branding, but Beneath starts by researching customers, and the market to define a strong position. They connect deep strategy with premium execution, which is tough to find elsewhere.

They also specialize in difficult and complex areas such as SaaS, AI, fintech, cybersecurity and general B2B tech, which means that it understands these tough products and how to communicate them effectively.

Another thing that we loved is the fact that they have a long-term partnership model. Instead of delivering a strategy document and moving on, they continue to work with you, working as an extension of your marketing team.

Cons:

Pricing isn’t readily available, which some people will already find a red fag, but this is because it depends on what is needed, the company, and so on. However, it’s likely premium pricing due to their expertise, which means that smaller companies may not be able to access this help.

The other downside is that strategy takes time. Their projects can take a lot longer to complete because they complete all of the research and positioning prior to anything else, which means results can take longer to see.

Velocity Partners

Another option that you can consider is Velocity Partners. They are a specialist B2B marketing and brand strategy agency that also focuses on positioning. They predominantly help technology companies build stronger brands, and generally generate measurable business growth over time. They generally work with cybersecurity, B2B technology, and SaaS companies.

Instead of focusing only on branding or lead generation, Velocity combines strategy, creative, and performance marketing to achieve goals. With positioning one of the top elements they are known for, they are a fantastic choice.

Pros:

The first pro of this company is that they specialize almost exclusively in B2B technology markets. This makes it super well suited to companies selling complex products, or services that require clear messaging.

They are also well experienced with business transformation, so if your company is going through a significant change at the moment, including things like launching a new product, or repositioning the brand, they are able to come in no matter what stage you are at.

Cons:

One downside is that they are not generally suitable for smaller marketing teams. Because they offer strategic marketing approaches, businesses that are just looking for a simple service won’t get full use out of this company.

The process can be intensive. It often involved workshops, stakeholder interviews, and strategic planning before any creative work can actually begin. It requires more client involvement than other options also.

Ignyte

If you’re looking for someone to help you improve your brand presence, generate leads, and growth through a combination of strategic marketing and support, then Ignyte might be the best option for you. They don’t focus solely on creative design, much like the others on this list they instead bring together a whole load of elements, including positioning.

A key difference between this option and the others on the list is that they do not focus solely on B2B tech companies, and instead offer their services to a range of companies. They are not a traditional branding agency, they are better.

Pros:

One of the things that we love about Ignyte is the fact that they offer a wide range of services. You don’t feel like you’re being abandoned at any part of the project.

As well as this, they are suitable for SME’s, rather than just large enterprises, as their pricing is reasonable and they are able to support those without an in-house marketing team.

Cons:

It is true to say that they are less specialised when it comes to brand positioning which can be a pain. They are however good at what they do here, they just don’t have in-depth expertise within a particular industry.

They are also a smaller agency, and they have a more regional focus, which puts them behind international brands for some people.

So, there you have it. These are some of the best brand positioning agencies on the market right now. Each and every option on this list is going to be helpful to you in some way, with each having their own specialities. It’s imperative that you are looking at the information that we have provided, and even going further to gather your own in order to make the best possible decision for your business. We also strongly recommend talking to an agency before you jump into anything to ensure that they are exactly what you need.