Choosing a domain name is a task that requires your full attention and should be thought about long before you undertake your website launch checklist. An inappropriate or poorly thought-through domain name is something you'll be stuck with for the foreseeable future. Domain names are tricky to change and can lead to serious SEO complications for your brand. By researching, you'll be better informed to choose a domain that works for you by maximizing website traffic and driving business revenue.

The Internet is a vast network of servers and devices connecting people worldwide. It allows for near-instant data communication between machines, which is presented in a readable format for the end-user. From a human perspective, it's a simple case of typing the URL of your desired website and pressing enter. Of course, computers talk to one another in their own numerical language, using lengthy IP addresses to refer to domains instead of URLs.

Data breaches and the threat of cybercriminals are unfortunate realities of our digital lives. Research conducted by tech firm IBM put the average cost of a corporate data breach at $4.24 million in 2021. This trend continues in both frequency and severity as we become more entangled in digital spaces (think virtual reality). There really is no better time to learn about the common causes of data breaches and how to prevent them.