Big data and its capabilities are becoming more prevalent across various sectors and market segments. It gives businesses and entrepreneurs access to previously unheard-of potential for process optimization, service quality improvements, and conversion rate growth. Big data was once a cutting-edge technology for extremely complicated work environments, but nowadays, it's getting increasingly popular in commercial sectors. Big data is large, varied information sets that are expanding exponentially.

Imagine being lost in a new place, and your maps don't help much. That sounds frustrating, right? Yet, it's precisely how your website visitors feel if you don't have functional website architecture to guide them through your content. Website architecture is the mind map that guides your visitors and search engines through the content on your website.