In the modern world, few things are as important for a business as its website. That's because websites are the main interface through which customers tend to interact with your brand and the main location at which customers make orders. For other types of business, websites are the primary point of communication between clients and employees. That huge level of importance brings with it a huge sense of vulnerability.

In today's world, your web applications must work properly to capture your audience's attention and keep them on your website for longer than a few seconds. It's a battle to keep potential customers engaged, and you'll lose out on valuable leads if your website isn't performing optimally. Before synthetic transaction monitoring (STM), developers used consumer data to examine their website or app's performance closely. Now, they can replicate behavior using synthetic scripts and models.