While SEO (search engine optimization) includes a variety of different elements to deliver measurable results, one of the foundational pieces of a good SEO strategy is keyword research. Since keywords and phrases are the actual targets that connect potential visitors to your website, finding ways to ensure your site places as highly as possible for relevant search terms is the linchpin for all other elements of SEO strategy.

SEO, or search engine optimization, has fundamentally transformed the way that companies manage and maintain their digital presence in the modern globalized economy. With the power of Google to direct potential customers to your business entirely based on your relevance to key search terms around your operations, knowing your SEO strengths and weaknesses is a must to keep up with your competition.