We’ve all experienced websites which are unreliable, and appear to be offline when we need to access them. Perhaps you have had a similar experience with your own website, and know how damaging downtime can be to your bottom line and to your brand image. Whether a website is ‘down’ for an extended period of time, or for a matter of minutes, it can be extremely frustrating for anyone who is trying to access the site in that period.

You are probably well aware of the negative impact downtime can have on your website and your company as a whole. Any period of downtime can quickly result in lost sales and leads, a factor which multiplies depending on the average traffic your website usually receives. What’s worse is that those lost sales and leads are likely to go to your competitors, as frustrated potential customers shop elsewhere for the product or service they were looking for on your website.

If you’re a business owner, or are responsible for the maintenance of a company’s web presence, you will know that website downtime can happen at the most inconvenient of times. Unplanned downtime is never welcome. Your website is the online face of your business, and any period in which it is inaccessible to your clients and customers can damage the reputation of your brand.