The majority of the public has a decent general knowledge of technology, especially as younger generations grow up surrounded by phones, tablets, and virtual reality simulations. However, with technology as an industry spanning across many categories and developers creating new specialisms each year, there are still those who distinguish themselves and emerge into the industry with revolutionary ideas.

It’s a well-known and often repeated business motto that it is cheaper to retain customers than it is to attract new ones. In order to save on marketing, networking, and the cost of potentially losing disgruntled customers, your customer service needs to be on point. You should already have a strong team in place whose focus is on service, but consumers are starting to expect more from the companies they support.