ServiceNow: Selling the Proactive Customer Experience (CX) to the C-Suite

Customer engagement is an area where companies can differentiate themselves by creating a better customer experience and deeper relationships. It requires moving from a transactional mindset to a proactive mindset. Every interaction is an opportunity to add value for both the customer and your company. How do you sell the idea of proactive service to the C-suite and the board?

Frost & Sullivan's Principal Analyst, Michael DeSalles, will discuss preparing for a board conversation with two former service executives who led customer service transformations requiring CEO and Board of Directors buy-in.

Join the webinar to learn how Michael and Steve approached board-level discussions on:

• The digital support experience
• Artificial intelligence (AI) and the internet of things (IoT)
• The right kinds of customer conversations
• Proactive service as a driver of improved NPS, revenue growth and employee retention

Listen in on the experiences of others, participate in a live Q&A, and walk away with actionable strategies for your own organization.