The reliability of a website affects its earning potential, as every second in the digital world counts. According to a study by BCG and Ryte, every second of loading speed costs from $3,000 to $9,000, depending on the eCommerce industry. That shows that your website has to perform optimally all year round. It's the only way to avoid losing money. Aside from outstanding performance, you need to work on your website's design. Certain tools help you improve it to get more conversions.

Hopefully, you are consistently getting fresh leads and customers through your website. However, like an automobile that needs to be checked regularly for problems, you need to maintain your website for optimal performance. That's important for your search rankings, general user experience, and conversions. This guide will discuss how often you should monitor your website. We'll also look at some of the essential tasks you should take to ensure things progress nicely.