Servers are down. Employees are scrambling. Customers are upset. The pressure is on. When internal operations are in disarray, and your business is experiencing a service outage, the last thing you need to worry about is the reliability of your incident communication solution. Keeping users informed when services are down is mission-critical, in order to prevent a flood of support requests, which compound the effects of the incident, straining employee productivity and bandwidth.

Observability has become increasingly important for IT professionals as the complexity of modern systems has grown. In the past, IT environments were typically composed of a few servers and applications that were all running on-site. However, with the rise of cloud computing, IT has become more distributed, with applications and services running on a wide variety of infrastructure and platforms.