From SEO to AEO: Why Web Performance Is the Key to AI Search Success
Search isn’t what it used to be. The way people discover information online is shifting. Instead of clicking through search results, many now ask AI answer engines like ChatGPT and Perplexity to do the research for them. In March 2025, 13.1% of Google desktop searches featured AI Overviews— doubling from over 6% in January, according to Semrush analysis of 10+ million queries.