We all know it’s getting harder than ever to rank in Google, whether it’s for blogs or webpages, but all is not lost. There are some key elements that you should be focusing on on your webpages, for example, to ensure that you’re giving your website the best chances possible of ranking well. After all, the majority of organic traffic clicks on the first 3 results on the first page of Google so if you’re not there, your competitors must be!

While SEO (search engine optimization) includes a variety of different elements to deliver measurable results, one of the foundational pieces of a good SEO strategy is keyword research. Since keywords and phrases are the actual targets that connect potential visitors to your website, finding ways to ensure your site places as highly as possible for relevant search terms is the linchpin for all other elements of SEO strategy.

SEO, or search engine optimization, has fundamentally transformed the way that companies manage and maintain their digital presence in the modern globalized economy. With the power of Google to direct potential customers to your business entirely based on your relevance to key search terms around your operations, knowing your SEO strengths and weaknesses is a must to keep up with your competition.

Not everyone knows that for quite some time now, as part of our website, we have been providing free tools designed for anyone who runs and promotes their own website. No matter if it’s a blog, a company website, an online shop or a SaaS application – everyone will find something useful here. Over the years we have gathered more than 10 tools, so we decided to remind you about them – or inform you if you don’t know them yet.