Why Crisis Management Preparedness Matters
Almost 70 percent of leaders have dealt with a corporate crisis in the last five years, PricewaterhouseCoopers (PwC) found in its 2019 Global Crisis Survey. And, according to management consultancy McKinsey, between 2010 and 2017, the name of a Forbes-recognized top 100 company appeared in headlines together with the word “crisis” 80 percent more often than in the previous decade — and those are just the organizations that made the news.