A hosted status page gives you the peace of mind that users can always answer one simple question: is it up or down. Hosted status pages work because they offer third-party confirmation your services are up. If your site goes down, the third party is likely not down and you can use them to refer to your status. Status pages are your personal 24 hour news cycle. Regardless of if you’re up or down, customer service fields fewer support tickets, and users praise your transparency.

A website performance audit is a full analysis of your marketing, usability, and search ranking. Audits are no sunny afternoon picnic. For your team, the task may be equivalent to getting sound-blasted with unexpected microphone feedback. Like feedback, a positive gain loop between a microphone and a loudspeaker, building up your site’s SEO with content, keywords, and ads increases your visibility to your audience.