Why is channel sales important?
In today’s Geo Economics and a truly globalized world, it has become easier for products and services to reach consumers and industry alike. To reach the customers and consumers directly can be expensive and an operational challenge as it would require a large workforce to sell, deploy, and service the products/ services. For a growing organization, the initial focus is towards acquiring customers, expanding market reach, providing a good customer experience, and containing costs at the same time.