Operations | Monitoring | ITSM | DevOps | Cloud

Things can get complicated when it comes to keeping up with Google’s revolving door of ranking factors. First, there’s the matter of determining what actually impacts SEO—like high-quality content—and what’s just speculation—like domain age. Unfortunately, Google has never released an official list of the 200 suspected SEO ranking factors, but there is empirical evidence to guide us.

In 2021, Vodafone launched a strategy to improve its sales through landing page A/B testing. Both pages looked and functioned identically, but one was optimized for page speed. The optimized page, which had a 31% better Largest Contentful Paint (LCP) than the other, scored 8% higher in sales. These results echoed findings by Propellernet the previous year. They discovered that mobile sites with faster-than-average total load times were 34% more likely to convert.

McKenzie Intelligence Services (MIS) is a company specializing in damage assessment post-disasters. Their platform, the Global Events Observer (GEO), offers comprehensive coverage of natural and manmade disasters worldwide, such as hurricanes, floods, civil unrest, and rioting. MIS provides an expert-assessed view of the world through analysts who analyze various imagery sources, including satellite and street-level imagery.

Stuck in a sales slump? Any seasoned reseller can tell you that there comes a time for any growing business when you’ve poured your heart into attracting customers and perfecting the shopping experience, only to see your sales numbers stagnate. It’s absolutely maddening but certainly not unmanageable. Sometimes, it’s not about the marketing or the product—it’s all about site performance.

You may have seen webhooks mentioned in some of your apps before and thought: “Would I benefit from using a webhook?” In a word: yes. In simple terms, webhooks are an easy way for one app to “speak” to another, allowing data to be passed between systems that are otherwise unconnected. Applications and services such as Twitter, Discord, Youtube, and Github all use webhooks to provide you with the services you know and love. So that begs the question: how do I use webhooks?

Uptime.com’s Private Location monitoring tools offer a powerful solution for keeping an eye on internal endpoints. Though these services and their importance aren’t visible to the public, internal teams and customers may still rely heavily on internal services in their day-to-day functions and downtime can disrupt operations just as much as public-facing incidents.