What Does the Journey from Generative to Agentic AI Mean for Customer Experience?
Today, generative AI has transformed customer experience (CX) from scripted exchanges to dynamic conversations at scale. And nearly every enterprise is feeling its immediate impact. But as your peers rush to deploy chatbots and automate responses, leaders face a blunt reality: the real race is only just beginning. Generative models are powerful, but fundamentally limited. They can personalize dialogue, but not execute decisions. They react to customer needs, but cannot act on them.