Retail Resilience: Lessons Learned from Cyber Week 2023
Black Friday and Cyber Monday this year marked a strong recovery for the retail and e-commerce sectors. Consumers were more eager to spend compared to 2022. Adobe Analytics highlights a significant jump in online sales, reaching $9.8 billion on Black Friday, up 7.5% from last year. Cyber Monday also saw an impressive rise, with sales hitting $12.4 billion, a 9.6% increase from 2022.