How To Choose The Email Protocol: IMAP vs. POP3 vs. SMTP
Email marketing is effective when done right. Since emails go through a complex journey after we hit ‘Send,’ we need to know what happens as they travel. Behind the scenes, an email goes through a complex journey that consists of several steps. And each step is defined by the email protocol being used. Depending on the email protocol, our emails will go through more or fewer stages before they reach the recipient's inbox. Keep reading to see email protocols explained.