How Startups Can Avoid the Very Common CRM Regret
Most founders don't spend a lot of time choosing their first CRM. There's too much else going on. Someone on the team suggests a tool they've used before, a few demos happen in the same week, and the decision gets made in a couple of days. Fast forward a year, and that CRM is either half-empty or so over-customised that nobody trusts the data in it.