ServiceNow’s first single, global, in-person user conference since 2019, Knowledge 2023, drew more than 15,000 people. The enthusiasm among attendees was contagious. The opening keynote of this year’s conference in Las Vegas was standing room only.
Dr. Anton Chuvakin, a noted warrior/poet/security cybersecurity expert, sums up my thoughts about RSAC 2023 marketing messaging perfectly with this post on Twitter. For those who are new to the vendor hall, the amount of just bad marketing can be overwhelming and confusing. . There’s only one chance to get your message across to your prospects, so make it short and sweet. Anton’s guess of “zero click zero trust” is closer than you think to the truth.
