The SaaS Paradox: Why Companies Must Spend More On AI To Survive
At SaaS Metrics Palooza 2025, CloudZero CEO Phil Pergola delivered a keynote on the software industry’s most pressing question: can SaaS survive the AI revolution, or will AI rewrite the SaaS playbook outright? Phil’s answer wasn’t doom and gloom, but he didn’t sugarcoat the challenges. “Churn rates are up,” he told moderator Ray Rike of Benchmarkit on Oct. 9, 2025. “The payback from a customer acquisition cost perspective is taking longer.