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Generation AI (Episode 5): How generative AI Is shaping the future of the marketing technology stack

Description: The next golden age of artificial intelligence has arrived, but the path forward is far from certain. Technology leaders are presented with a tremendous opportunity to revolutionize their business — that is, if they can find a way to tap into the full potential of their organization's data. In Episode 5 of Elastic's new limited series, Generation AI, marketing and IT leaders share how they believe AI will shape the future of marketing technology and workflows.

Pastries with SREs: From AIOps to GenAI and LLMs (lactose-free latte making)

In this episode of Pastries with SREs, we look at AIOps, where it fell short, where it worked, and how generative AI (GenAI) is reshaping what’s possible in observability today. We explore: If you’re wondering whether generative AI is different this time, this episode offers a grounded, practical look at how it’s evolving observability workflows.

Embracing failure and chaos to improve system reliability and SRE team performance

In this interview with Alex Hidalgo, Field CTO at Nobl9 and author of Implementing Service Level Objectives (O’Reilly Media), we explore how traditional metrics like MTTR and MTTx can give a false sense of reliability. Alex shares how SRE teams can embrace failure, build psychological safety, and design systems that reflect the human factor behind uptime, outages, and real-world reliability.

How Generative AI is shaping the future of enterprise applications

The next golden age of artificial intelligence has arrived, but the path forward is far from certain. Technology leaders are presented with a tremendous opportunity to revolutionize their business — that is, if they can find a way to tap into the full potential of their organization's data. In Episode 4 of Elastic's new limited series, Generation AI, Elastic's Sr. Director, Enterprise Applications, Jay Shah, shares how he believes generative AI will shape the future of enterprise applications.

Streams: Elastic's New AI That Turns Log Chaos into Clarity

Elastic just made every SRE’s life easier. With the new Elastic Streams, AI automatically organizes, structures, and analyzes billions of logs, helping you find issues, detect anomalies, and fix problems in minutes, not hours. See how Elastic’s deep generative AI core turns chaos into clarity for Site Reliability Engineers and developers worldwide.

Elastic recognized as a finalist for Innovation in Customer Portals in 2025 TSIA STAR Awards

We are proud to announce that Elastic has been named a finalist by the Technology & Service Industry Association (TSIA) in the 2025 STAR Awards program for Innovation in Customer Portals that Improve Digital Customer Experience. This award recognizes Elastic’s ability to embrace AI innovations to enhance our digital customer experience.

Bridging partners in pursuit of agentic AI - Part 2: How leaders can position themselves for the future

From ecosystem foundations to future advantage In Part 1: Why partnerships matter for enterprise intelligence, we explored how enterprises are moving from experimentation to scalable impact with agentic AI and how ecosystems make that possible. But naturally, the next question is: Where do we go from here?

Bridging partners in pursuit of agentic AI - Part 1: Why partnerships matter for enterprise intelligence

The pace of change in AI development has been dizzying. In just a few years, we’ve moved from experimenting with AI, machine learning (ML), retrieval augmented generation (RAG), and agents to asking how these innovations can solve real business problems. Enterprises are no longer impressed by the novelty and possibilities; instead, they expect outcomes.

From court to code: Build an agentic RAG assistant with Elasticsearch

Want to see what it really takes to build a smart AI assistant? How about one that can help you make the right fantasy basketball picks? In this live session, we’ll demonstrate how to instantly activate and ground a high-performance AI agent using the Elastic Agent Builder, and we’ll show how it powers real-world use cases like smarter player picks. Join JD Armada, developer advocate, for a 20-minute live coding session to learn about.