Beyond the Inbox: How Operations-Led Marketing Teams Are Rebuilding Direct Mail Into the Modern Stack
The B2B marketing inbox is no longer a reliable channel. Apple Mail Privacy Protection has effectively broken open-rate measurement for a significant share of US recipients. Gmail's tightened sender requirements have raised the cost of cold outreach. Average B2B email open rates now hover in the low 20s, and reply rates on cold outbound have continued to slide year over year.