One of the top priorities for MSPs is optimizing their workforce. The current industry-wide level of workforce attrition is distracting business owners from being able to focus on growing their businesses, forcing them instead to be tied up with repeatedly onboarding and training new technicians. This can result in inefficiencies, knowledge gaps, sub-optimal use of resources, and messy operations.
You have made the decision to finally start taking the marketing and lead gen activities of your MSP a bit more seriously, but, as the business owner, you recognize that you don’t have the time or energy to take this initiative on yourself. So, what do you do? Do you decide to hire internally and build your MSP marketing department from the ground up? Or do you decide to outsource the marketing function to a third-party agency and have them manage it all for you?
“You can’t get this kind of stuff for free,” says Manuel “Manny” Lloyd, founder of Wilmington, NC based CyberSleuth. “I know technically MarketBuilder isn’t free, because you have to be an N-able partner to use it, but at the same marketing can be expensive and MarketBuilder gives you all the tools you need to create targeted, MSP-specific marketing campaigns.”
Over the past couple of years, we’ve witnessed a rapid adoption of endpoint detection and response (EDR) in the MSP space. An increasing number of managed service providers are choosing to leave behind legacy antivirus (AV) solutions in favor of EDR security. The differences between the core functions of AV and EDR are easy to understand and many see EDR as an obvious choice. However, some still believe that AV is enough because the customers they support have a low risk profile.
We live in a world where 83% of security professionals believe that employees have accidentally exposed customer or business-sensitive data at their organization via email (Business Wire). This sheds light on a great vulnerability faced by MSPs and internal IT businesses worldwide: once you share critical information with your end users, that data is no longer in your hands, hence your security does not extend to it anymore. If only there was a way to prevent that! Luckily, there is.
Just because school is out doesn’t mean that you should let your marketing efforts take a summer vacation as well. Here are seven easy activities to market your MSP that you can implement that will keep your marketing efforts chugging along through the heated months to set you up nicely for the fall and winter ahead.
When it comes to disaster recovery, there are important decisions to be made so you can be prepared for whatever comes your way. These decisions fall into three major categories.
In this article, we are going to discuss what you should do prior to selecting a new RMM software solution and how you should tackle the migration once you have.
