The SaaS SEO Playbook That Prioritizes Conversions Over Clicks
For years, SaaS companies treated SEO like a traffic competition. The goal was simple: publish more content, rank for more keywords, and drive as many visitors as possible to the website. Marketing dashboards looked impressive. Teams celebrated traffic milestones. Investors saw upward graphs and assumed momentum was building. But somewhere along the way, a lot of SaaS founders started noticing a problem nobody wanted to talk about openly.