The EU Is Starting to Put Labels on the Synthetic Internet
It's getting harder and harder to distinguish between content produced by people and content produced by machines on the internet. AI can now create convincing articles, images, audio and video that may not be immediately recognized as being AI-generated. Europe has decided that this uncertainty cannot be left to users to deal with on their own. The EU AI Act introduces new transparency obligations, which are beginning to establish a more structured framework for identifying synthetic content.