Dr. Anton Chuvakin, a noted warrior/poet/security cybersecurity expert, sums up my thoughts about RSAC 2023 marketing messaging perfectly with this post on Twitter. For those who are new to the vendor hall, the amount of just bad marketing can be overwhelming and confusing. . There’s only one chance to get your message across to your prospects, so make it short and sweet. Anton’s guess of “zero click zero trust” is closer than you think to the truth.

Correlation in monitoring and observability refers to the process of analyzing different types of data to identify and understand relationships between application, network, and infrastructure behavior. Correlating these data sets can help IT teams identify all technology components contributing to or impacted by a performance or reliability issue, thereby empowering them to identify root cause and troubleshoot faster.

We’ve known for years that context switching is detrimental to productivity. Both computers and humans become less productive with each additional concurrent task or priority. Every time you need to shift your focus between projects, you lose approximately 20% efficiency as you figure out where you left off, what needs to be done, how the work fits into the project, etc.

As technology evolves in the enterprise, oftentimes the processes and tools used to manage it must also evolve. The increased adoption of Kubernetes has become a major inflection point for those of us in the monitoring and management side of the IT operations world. What has worked for decades (traditional infrastructure monitoring) has to be adjusted to the complexity and ephemeral nature of modern distributed systems where Kubernetes has a prime role.

In both business and project management, two concepts that you need to pay attention to are the outputs and the outcomes. These help you to measure not only the result — but the impact as well. The two measurements go hand-in-hand, but many people focus on only the outputs, missing the bigger picture from the outcomes.

Business applications can be a powerful tool and streamline almost any business process. As a result, many companies and their team members are requesting mobile apps to reduce costs and enhance efficiency. The problem? There aren’t enough developers to build these apps for them. In fact, more than a third of respondents in a recent survey said that recruiting developers will continue to be challenging in 2023.

The platform development team at Endeavor Streaming has a critical mission — from balancing operation of the company’s leading digital video platform, at scale, to ensuring everything in their complex cloud environment is performing as expected. Enabling the company to confidently build on top of its platform and continue to evolve their product delivery is thereby also dependent on maintaining detailed visibility into its supporting cloud applications and infrastructure.