The COVID-19 pandemic brought connectivity to the forefront, as companies quickly shifted to remote working. As the new world of hybrid work emerges, connectivity continues to be at the center of conversations, putting pressure on telecommunications companies to deliver. At the same time, customers are demanding a better user experience with more consistent, high-quality service, shorter wait times, and personalized interactions.

The digital economy is placing new demands on businesses of all sizes for smarter services and the capability to work from anywhere. When we at Sify Technologies in India see a challenge like this, we say, “Bring it on,” and this is how we break down the barriers to innovation. Sify is India’s most comprehensive information and communications technology (ICT) solutions and services provider.

Every year during the holidays, our customer, a multinational professional services organization, has thousands of IT tickets built up due to employees on vacation. As the IT teams reached out and didn’t receive a response, their performance metrics ticked up, impacting their quarterly goals and customer satisfaction. In defense of these employees, we all know what it is like to come back to an overflowing inbox.

Most people wouldn’t consider order management the most exciting part of business, but perhaps they should. For Deutsche Telekom, order management sits at the very heart of our business operations. It’s the activation point, the moment when things start to get real. Done badly, it can create disparate silos, inefficient orchestration, slow delivery times, high costs, and a poor customer experience. We don’t want that.

ServiceNow’s 6,900 customers have pretty big expectations of what ServiceNow needs to deliver to help them achieve their business goals—from more engaging employee experiences to boosted customer loyalty and increased agility, productivity, and efficiency. We aim to meet those expectations by practicing what we preach.