The recent surge in internet usage and its corresponding increase in data has triggered a new awareness among business owners. One of the main questions from marketers is how their businesses can benefit from Big Data. As a business owner, you should know that Big Data is indeed one of the most incredible things to happen to the marketing industry. If used right, it can enhance your company’s ability to serve its consumers and increase revenue.
Wouldn’t it be nice to be able to perfectly predict the future? We are a long way from being able to do that, but that is basically the goal of anybody working in the data science field — take a bunch of historical data and then try to make future predictions based on that data.
Conventional databases such as PostgreSQL or MongoDB are great at safekeeping the state of your system in a tabular or document format, but what about time-dependent data: systems metrics, IoT device measurement or application state change? For those things, you need a more suitable type of database, one designed to manage better semi-structured data with a time characteristic.