Where AI Media Actually Slows Teams Down - And It Isn't Generation
The constraint on AI-generated video and imagery inside most organisations is no longer the model. It is the review loop, the consistency of a set, and a cost model nobody agreed on in advance - and none of those three get solved by switching to a better generator. In short: budget for iteration rather than render time; build a reference library before the first deliverable; define what a project's generation allowance is up front; and evaluate models on how they respond to a single prompt edit rather than on peak output quality.