Escaping the Diderot effect: How to avoid tech-driven spending
Top Tips is a weekly column where we explore emerging trends in technology and share practical ways to stay ahead. This week, we're looking at how technology can nudge us into unnecessary spending—and how to avoid it. Have you ever bought one thing and then felt the need to buy several more to match it? If so, you've experienced what is known as the Diderot Effect. The term comes from the life of Denis Diderot, a famous French philosopher who spent much of his wealth in a matter of months.