The Perfect Storm: How We Talk About Disasters
Failures are inevitable. Every once in a long while, those failures can become major outages so big that they can cause irreversible damage to your company's brand and reputation. During these rare events, how you communicate with customers can make or break the valuable relationships you've built with them over the years. But when the blast radius of a technical outage is so big that it requires involvement from other parts of your company (like legal, marketing, and sales) many companies inadvertently make problems worse.