Where Automation Helps Marketing and Where It Quietly Hurts
Marketing has automated itself many times over. Email sequences, scheduled social posts, programmatic media, lead scoring, CRM workflows: much of the modern marketing stack already runs without anyone touching it. The newer wave of AI-driven automation is not a break from that history so much as an acceleration of it. What is new is reach. It can now take on tasks that used to require human language and human judgement.