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Teams put a lot of thought into how critical incidents are handled. Low-priority incidents usually don’t get the same attention. And without a proper escalation policy, they just land in a shared channel, waiting for someone to acknowledge. Setting up a clear policy for them is worth doing. Not because they need the same urgency as a critical incident, but because having a defined path for every incident makes the whole system more reliable.

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The first time you sit down to design an escalation policy, it can feel a little like a crossroads. You know incidents need to reach the right people. You just aren’t sure which structure makes the most sense. Should you route by severity? By who’s available? Or by team? There’s no single right answer. Think of this guide as a compass. A compass doesn’t tell you exactly where to go. It helps you orient yourself based on where you already are.

An escalation policy is the route an incident takes after it triggers. It lays out who gets alerted first and sets a wait time. If nobody responds, it moves the incident forward to the next person. The word “escalation” is worth pausing on. When an incident triggers and the first person doesn’t respond, the incident doesn’t sit and wait. It moves to the next person and keeps moving until someone picks it up. That forward movement is the escalation.