Open Source Is Good Marketing
Summary: Jean-Jérôme Schmidt-Soisson, marketing lead at VictoriaMetrics, shows that open source and marketing are not opposites. Open source itself can be a powerful growth engine through trust, community, content, documentation, and discoverability. The article explains VictoriaMetrics’ pull-based marketing strategy, anchored in open-source values, to support adoption and business growth. This is our second article on the relationship between open source and marketing.